FREE Grades 7-12: Careers in Advertising

(Melamed Riley Advertising Agency)

Careers in advertising involve variety, compensation based on performance, creativity, travel, satisfaction from seeing ones' personal accomplishments, and contact with others. Advertising jobs are found in advertising agencies, media organizations, advertising departments in business firms, non­profit organizations, and marketing research firms. The four major career paths in advertising are account management, creative, media and research.

Melamed Riley Advertising is an independent, award-winning agency located in Cleveland's Historic Warehouse District. Melamed Riley is more than an ad agency, because most clients need more than ads. Full service is the industry term that attempts to describe the breath of services. That means branding, from initial market research to analysis to naming to identity to packaging. It’s interactive, from website design to mobile applications to online promotions. And, it means advertising, which can include any and every medium you see out in the world with a logo on it.

Join us as our guests discuss their background in advertising, the education, skills and training necessary and the realities to succeed in the field of advertising. Students will have the opportunity to interact with our guests.

Presenters: Sarah Melamed President

Rick Riley Executive Creative Director

Date: Thursday, April 28, 2011

Time: Session #1 12:30 – 1:15 p.m. Session #2 1:30 – 2:15 p.m.

Schools interested in participating in this educational opportunity should contact John Ramicone at 216-916-6360 or john.ramicone@ideastream.org by April 26th.

A program fee of $75.00 will be charged to schools not in the NOTA or NORTH2 member districts. Please process a purchase order to WIVZ/PBS Distance Learning, c/o John Ramicone, 1375 Euclid Avenue, Cleveland 44115 and fax a copy or the p.o. number to 216-916-6361.