Program Guide: CAREER PREPARATION: MARKETING YOURSELF AND WRITING A RESUME
Program Provider
Vanderbilt University Virtual School
Contact Information
Patsy Partin
Vanderbilt University Virtual School
Contact Information
Patsy Partin
2007 Terrace Place
Nashville, TN 37203
Phone: (615) 322-6511
Fax: (615) 343-1145
Target Audience
Education: Grade(s): 7- 12
Program Description
1) MARKETING YOURSELF:
Whether you know it or not you're marketing yourself every day. And to lots of people! You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve. You're always sending messages about yourself.
To market yourself properly, answer these three questions:
1. Who are you now? If friends described you, what would they say? Be honest rather than complimentary.2. What do you want out of life? Be specific.3. How will you know when you've reached your goals?
How do you send messages and market yourself?
With your appearance, to be sure. You also market with your eye contact and body language, your habits, your speech patterns. You market yourself in print with your letters, email, website, notes, faxes, brochures and other printed material. You also market yourself with your attitude. You market yourself with your ethics.
You may not be aware of it, but people are constantly judging and assessing you by noticing many things about you. You must be sure the messages of your marketing don't fight your dreams. What are people using to base their opinions, to make their decisions about you?
You're fully aware of your intentional marketing and possibly even invest time, energy and imagination into it, not to mention money. But you may be undermining that investment if you're not paying attention to things that matter to others even more than what you say: keeping promises, punctuality, honesty, demeanor, respect, gratitude, sincerity, feedback, initiative, reliability. They also notice passion . . . or the absence of it. They notice how well you listen to them.
2) WRITING AN EFFECTIVE RESUME:
The good news is that, with a little extra effort, you can create an effective resume that makes you really stand out as a superior candidate for a job you are seeking. Not one resume in a hundred follows the principles that stir the interest of prospective employers. So, even if you face fierce competition, with a well written resume you should be invited to interview more often than many people more qualified than you.
A resume is a tool with one specific purpose: to win an interview. If it does that, it works. If it doesn't, it isn't an effective resume. A resume is an advertisement, nothing more, nothing less.
A great resume doesn't just tell employers what you have done but makes the same assertion that all good ads do: If you buy this product, you will get these specific, direct benefits. It presents you in the best light. It convinces the employer that you have what it takes to be successful in this new position or career.
Program Format
The video conference will be a 20-25 minute presentation and may include visuals or audiovisuals to enhance the presentation. This will be followed by an interactive 10-15 minute question/answer session with students.
Students should have some familiarity with this subject. Teacher should brainstorm with students before the video conference and ask students to prepare some sample questions to ask presenter during the interactive question/answer session.
Suggestions for Pre Program Activities
Students should discuss before the video conference: *How would you define “marketing yourself”? *If “marketing yourself” was based on only 5 rules, what would these rules be? *What roles do personal characteristics play in marketing yourself? *What is a resume is and how one is used? * What should and should not be included on a good resume? * What steps are necessary to create a resume?
Suggestions for Post Program Activities
* Students will create a draft copy of a resume aimed at a career of interest. * Students will conduct a peer review of their of their draft resumes. Good resumes often borrow ideas from other resumes. * Market yourself! Role Play creating a good first impression by highlighting skills and abilities appropriate to the position. If you don’t sell yourself, your application will stay in the pile with all of the others. Separate yourself!
Time: 9:00 and 10:00 AM (CENTRAL time zone)
Targeted Audience: students in grades 7-12
Format: 45-minutes formatted into 30-minute presentation, and then 15-20 minute Q & A
Cost: $75 per site
Questions: Chandra Allison, at (615) 322-6511 or email chandra.allison@vanderbilt.edu
Target Audience
Education: Grade(s): 7- 12
Program Description
1) MARKETING YOURSELF:
Whether you know it or not you're marketing yourself every day. And to lots of people! You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve. You're always sending messages about yourself.
To market yourself properly, answer these three questions:
1. Who are you now? If friends described you, what would they say? Be honest rather than complimentary.2. What do you want out of life? Be specific.3. How will you know when you've reached your goals?
How do you send messages and market yourself?
With your appearance, to be sure. You also market with your eye contact and body language, your habits, your speech patterns. You market yourself in print with your letters, email, website, notes, faxes, brochures and other printed material. You also market yourself with your attitude. You market yourself with your ethics.
You may not be aware of it, but people are constantly judging and assessing you by noticing many things about you. You must be sure the messages of your marketing don't fight your dreams. What are people using to base their opinions, to make their decisions about you?
You're fully aware of your intentional marketing and possibly even invest time, energy and imagination into it, not to mention money. But you may be undermining that investment if you're not paying attention to things that matter to others even more than what you say: keeping promises, punctuality, honesty, demeanor, respect, gratitude, sincerity, feedback, initiative, reliability. They also notice passion . . . or the absence of it. They notice how well you listen to them.
2) WRITING AN EFFECTIVE RESUME:
The good news is that, with a little extra effort, you can create an effective resume that makes you really stand out as a superior candidate for a job you are seeking. Not one resume in a hundred follows the principles that stir the interest of prospective employers. So, even if you face fierce competition, with a well written resume you should be invited to interview more often than many people more qualified than you.
A resume is a tool with one specific purpose: to win an interview. If it does that, it works. If it doesn't, it isn't an effective resume. A resume is an advertisement, nothing more, nothing less.
A great resume doesn't just tell employers what you have done but makes the same assertion that all good ads do: If you buy this product, you will get these specific, direct benefits. It presents you in the best light. It convinces the employer that you have what it takes to be successful in this new position or career.
Program Format
The video conference will be a 20-25 minute presentation and may include visuals or audiovisuals to enhance the presentation. This will be followed by an interactive 10-15 minute question/answer session with students.
Students should have some familiarity with this subject. Teacher should brainstorm with students before the video conference and ask students to prepare some sample questions to ask presenter during the interactive question/answer session.
Suggestions for Pre Program Activities
Students should discuss before the video conference: *How would you define “marketing yourself”? *If “marketing yourself” was based on only 5 rules, what would these rules be? *What roles do personal characteristics play in marketing yourself? *What is a resume is and how one is used? * What should and should not be included on a good resume? * What steps are necessary to create a resume?
Suggestions for Post Program Activities
* Students will create a draft copy of a resume aimed at a career of interest. * Students will conduct a peer review of their of their draft resumes. Good resumes often borrow ideas from other resumes. * Market yourself! Role Play creating a good first impression by highlighting skills and abilities appropriate to the position. If you don’t sell yourself, your application will stay in the pile with all of the others. Separate yourself!
Time: 9:00 and 10:00 AM (CENTRAL time zone)
Targeted Audience: students in grades 7-12
Format: 45-minutes formatted into 30-minute presentation, and then 15-20 minute Q & A
Cost: $75 per site
Questions: Chandra Allison, at (615) 322-6511 or email chandra.allison@vanderbilt.edu
