Jolted by sharp circulation losses, newspapers in America are trying to turn the situation around. Newspapers have convened focus groups, launched front page changes, and added larger, more stylish key boxes. Editors are calling for shorter stories, more art and graphics, and a livelier page-one mix. What does it all mean for a newspaper publisher?Newspapers appear to be on a downward slope (in terms of revenue and readers), and newspaper publishers are working hard to keep newspapers from sliding into oblivion. Media in general is in a state of upheaval. The pace of change is accelerating.
So you want to be a newspaper publisher? Newspapers are an important factor in informing the public. However, current and future readers are opting to go elsewhere for information and even for local advertising. Newspapers can either follow their lead, or they can bid them good-bye.
Join the Virtual School for this interactive videoconference session as we explore “Career as a Newspaper Publisher” with Gary Cunningham in the Career Conversations series.Time: 9:00 and 10:00 AM (CENTRAL time zone)
Targeted Audience: students in grades 7 - 12
Format: 45-minutes formatted into 30-minute presentation, and then 15-20 minute Q & A
Cost: $75 per site
Questions: Chandra Allison, at (615) 322-6511 or email chandra.allison@vanderbilt.edu
REGISTER: http://www.vanderbilt.edu/
Please see the complete schedule of all of these series plus complete lesson plans for each topic on the Virtual School website: http://www.vanderbilt.edu/
